A collaboration between Dolce&Gabbana and Genoa’s IIT led to the debut of artificial intelligence robots in a fashion show
Dolce&Gabbana’s latest fashion show has already made history. What makes the event memorable is not so much the fantasy and beauty of the clothes presented to the public. What really amazes are the models! For the first time in the history of fashion, four robots with artificial intelligence took to the catwalk. The experiment is the result of a collaboration between the Dolce&Gabbana fashion house and the IIT, the Italian Institute of Technology based in Genoa. The researchers “lent” the designers three iCubs (a humanoid robot built by the IIT, 104 cm tall and weighing 22 kg) and another android with artificial intelligence. The robots walked the runway alongside the real-life models, changing clothes for the final catwalk. The result was really surprising: robots and humans together gave life to a futuristic fashion show, a real mix of creativity and innovation 100% made in Italy.
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Fashion: robots are now on the catwalk
The debut of the “robot models” is the result of a partnership between the IIT and fashion designers Stefano Dolce and Domenica Gabbana. But how did this apparently crazy idea come about? “We all wonder what this pandemic has taught us,” said the two designers. “Maybe it’s too early to understand. We can say what we did. Not being able to travel or meet people and clients, we saw the world through social networks and thought of a next chapter for our fashion. Given the digital hangover of these months, it could only be a chapter steeped in technology. We love it and we use it, but we are not experts, so we contacted the Iit in Genoa. Research, especially medical research, projects us into the future and moves the boundaries of our knowledge a little further. We are convinced that fashion must and can read the world, always creating clothes and accessories that are beautiful to look at and as pleasant to wear as possible. That’s why it was extremely useful and fun to”.