Did you know that despite the growth of continued investment in augmented reality for industrial applications, almost two-thirds of the world’s companies have yet to embrace this technology?
It is speculated that revenues from Augmented Reality app development will reach $27.4 billion by 2023. So what’s holding back those who haven’t yet opened their minds to Ar?
We’ve collected a series of app reviews that can explain how this technology can really deliver value to businesses.
Porsche AR Visualizer
If you’re considering changing your vehicle, Porsche has thoughtfully made the choice easier for its customers with its Porsche Ar Visualizer app.
Oliver Hoffmann, Director of Marketing Communications at Porsche said in a recent interview that through the porsche code, customers can admire the details of the car and show it to friends in a photorealistic representation.
Further changes to the configuration, such as paint colour, can be made in the augmented reality view. The app also has a function that allows customers to view technical details that are usually hidden from view.
SkySafari
SkySafari is a sky map that includes the major planets and moons, tens of thousands of stars, 220 of the most famous star clusters and nebulae, galaxies, asteroids, comets and more.
Simply enable the compass on your device (located at the bottom of the screen when the app is open) and point your device at the sky.
You are also given the option to view the night sky at any time up to a hundred years in the past or future.
Using the search function, you can find specific objects in the night sky, guided by arrows showing where to point your device.
SkySafari allows you to view space from your iPhone and iPad.
The images come from NASA space missions, the Hubble Space Telescope and astrophotographers and are beautiful.
In addition to viewing the night sky – past, present and future – you can read details about every planet, galaxy, star and object.
An interesting feature in the search function is ‘Tonight’s Best’, which lists the objects in the night sky that have the best visibility on any given night.
IKEA Place
Could the blue giant not think of an Augmented Reality app to help its customers make the right choices for home design? It’s called IKEA Place and offers the possibility to experience all Ikea furniture components before buying. You have fun placing chairs, desks and anything else in your home but also on your terrace.
Michael Valdsgaard, digital transformation leader at Inter Ikea Systems said that customers have really enjoyed being able to enhance their homes by trying out different styles, colours and textures of fabric in real time using AR technology.
The updated version of the app also includes visual search, which allows users to take a picture of any piece of furniture they want, then find similar or identical Ikea products.
IKEA Place can automatically resize products to fit the size of a room with up to 98% accuracy.
Civilisations AR
BBC’s Civilisations AR makes it possible for a huge museum to be viewed from the comfort of your living room.
The app draws from over 30 British museums, so it gives you the chance to see any of the ancient sculptures and archaeological artefacts they hold. And because this is an AR app, you can get up close and personal with each object. How? You can ask the app to find a flat surface, at which point a globe will appear inside your room.
The sphere will slowly rotate, showing you where all the historical treasures were originally located, before they were taken to British museums. By also touching what you want to see, you can rotate, resize and explore the details.
Civilisations AR is an Augmented Reality app that can be instrumental in revolutionising the world of education and tourism by engaging all audiences.
MoreGlobe
An online platform capable of transforming print media into an authentic interactive experience. Conceived by Giovanni Sapere, founder and CEO of the Salerno-based startup Creatiwa Studio.
The aim of this Italian company is to expand the experience that a brand can offer its potential customers through Augmented Reality technology. The platform, designed to be simple and intuitive, allows any form of printed paper to be enriched by implementing, for example, 3D models or video and audio content.
The potential alternatives that MoreGlobe® offers the customer are many: from the possibility of exploiting AR technology on packaging or more general printed matter, to more complex and specific advertising and marketing campaigns, through the back-end version of the platform, also designed to be usable and easy to use by professionals or resellers. Through the back-end version, it is possible for any brand to personally customise the interactive experience to be offered to its customers, creating an ad hoc communication strategy. The “Analytics” section of the platform is also practical to use, allowing the various brands to view a series of indices, obviously influenced by the number of scans of the markers carried out by users.
The application can be downloaded free of charge from the iOS and Android stores, ready to use without the need to make any changes to the settings. Once you open the camera and frame the relevant marker, the magic begins! The printed paper, whether it be a sticker (as in the case of the already famous work by MoreGlobe and Creatiwa Studio, “From zero to 46”), or a business card, or even packaging, will come to life, allowing the consumer an innovative interaction with the product.
