
Southeast Asia Emerges as Global Epicenter for Music Virality
Universal Music Group (UMG) has designated Southeast Asia as a pivotal region for shaping global music trends and fostering virality. At the Music Matters 2026 conference in Singapore, UMG's AMEA CEO, Adam Granite, outlined how the region's distinct digital landscape and engaged youth are influencing music discovery and intellectual property strategies [1].
Letizia Giugliano
















