The Patent - Invention Magazine
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Patents

Beyond Takedowns: Disrupting the Business of Counterfeiting

The fight against online counterfeiting is evolving beyond individual listing takedowns. Rights holders are now adopting strategies that target the underlying commercial operations, recognizing that artificial intelligence can both aid detection and empower counterfeiters to quickly regenerate their online presence. This shift emphasizes understanding seller networks and the actual impact on customer exposure to counterfeit goods, as discussed in a recent webinar featuring experts from MarqVision, Katalyst Advisory, and the U.S. Chamber of Commerce [IPWatchdog].

Letizia Giugliano

Music

TikTok Expands Advertising Reach with New Network and AI Tools

TikTok announced significant expansions to its advertising capabilities at Advertising Week New York 2026, introducing a new external ad network and advanced artificial intelligence (AI) tools. These developments, while not exclusively for music, are relevant for artists, labels, and marketers utilizing the platform for promotional campaigns and audience engagement. The updates aim to extend advertising reach beyond the TikTok app and streamline ad management and direct-to-consumer sales.

Giovanni Sapere

Music

Fender Revamps Website with AI Tool and Expanded Artist Content

Fender has launched a significant revamp of its main website, integrating an AI-powered tool and expanding its artist content. This initiative reflects Fender's ongoing strategy to evolve beyond a simple online store, building on its previous ventures in music education and artist development. The update seeks to help musicians discover instruments and connect with the brand more deeply.

Letizia Giugliano

Patents

AAFA Urges USTR to List U.S. Platforms for Counterfeiting

The American Apparel & Footwear Association (AAFA) has formally requested the Office of the United States Trade Representative (USTR) to include major online platforms, including Facebook and Instagram, in its 2026 Review of Notorious Markets for Counterfeiting and Piracy (NML) report. This move aims to enhance the protection of intellectual property and prevent the sale of dangerous counterfeit goods to consumers [IPWatchdog]. The AAFA represents over 1,100 apparel, footwear, and sewn products brands, highlighting the significant impact of counterfeiting on their industry and public safety [IPWatchdog].

Giovanni Sapere

News

Conceive your decor in 3D. The Holotransfer solution

Thought of as a virtual catalogue, Holotrasnfer is much more than that. Enriched with Virtual Reality, this system allows you to evaluate the product within your home furnishings. In this way, you will appreciate dimensions, design, configurations and combinations. Designed by startup Eggon, the…

Giovanni Sapere