This article explains some of the challenges surrounding IP in the area of fitness and gives practical direction in how to approach the issue
editore
In our previous article, we began to look for the differentiators that would allow an IP law firm to hone a unique and compelling position, with accompanying messages.
editore
In our last article, we discussed the importance of developing a unique and compelling position in order to effectively implement an IP public relations campaign.
editore
The first step in implementing an effective IP public relations campaign is to develop distinct and compelling positioning.
editore
Sophisticated businesses have recognized the value of IP for some time now. IBM, Intel andMicrosoft have made billions of dollars in licensing fees.
editore
For most organizations, intellectual property is the most valuable asset they own. I’ll say it again. IP is the most valuable asset they own.
Giovanni Sapere
