marketing

Take-Two CEO: GTA VI Needs Aggressive Marketing Despite Brand

Take-Two Interactive CEO Strauss Zelnick recently stated that *Grand Theft Auto VI (GTA VI)*, despite its global brand recognition, will require an "aggressively" marketed campaign. Speaking at the GamesBeat Insider event, Zelnick emphasized the need to generate enthusiasm and clearly present the game's offerings to players, distinguishing it from mere awareness. This strategy aims to engage audiences for the highly anticipated title.

Giovanni Sapere15 October 2026

Music

HumanCulture's AI Predicts Social Media Music Performance

HumanCulture, a new startup co-founded by former executives from Defected Records and AWAL, has officially launched its predictive intelligence technology designed to forecast social media content performance for music artists. The platform aims to provide data-driven direction to creative teams before content is published, claiming high accuracy rates [1]. This development offers a new tool for the music industry to optimize digital marketing strategies.

Letizia Giugliano12 October 2026

Startup

Emotiva: the startup that uses AI to analyze emotions

Emotiva is a startup specialized in the analysis of emotions through Artificial Intelligence: “Understanding emotions is fundamental for business”.

Giovanni Sapere8 September 2020

Web

“Adopt a cow” remotely: online is boom of requests

A cooperative in the province of Belluno has launched the online service “Adopt a cow”: you pay a fixed contribution and every month you receive butter and cheese at home.

Giovanni Sapere26 May 2020