In our last article, we discussed the importance of developing a unique and compelling position in order to effectively implement an IP public relations campaign.
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The first step in implementing an effective IP public relations campaign is to develop distinct and compelling positioning.
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Sophisticated businesses have recognized the value of IP for some time now. IBM, Intel andMicrosoft have made billions of dollars in licensing fees.
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For most organizations, intellectual property is the most valuable asset they own. I’ll say it again. IP is the most valuable asset they own.
Giovanni Sapere
