5 high school students found a start-up company selling LED lights

A group of students aged between 16 and 18 founded a start-up company for the online sale of LED lights which is having a huge success: in the first month it sold more than 3500 euros worth of goods.

“In a dark moment like the lockdown, we opened a shop for LED lights”. It is with these words that five students from the Liceo Scientifico in Sesto Calende (in the province of Varese) introduce us to their Lumus Maxima project. It is an online shop for the sale of LEDs based on dropshipping, a very popular sales model online. In practice, dropshipping means that the seller sells a product to the consumer without actually having it in their warehouse. It works like this. Once the sale has been made via the web, the seller transmits the order to his supplier, who in this case is called a ‘dropshipper’. The dropshipper, in turn, ships the product directly to the end user who placed the online order. In this way, the seller is only concerned with advertising the products, without the associated tasks of packaging and shipping, which are the responsibility of the supplier.

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High school students found a start-up company selling LED lights

The Varese high school boys’ project started as a bit of a joke after watching a video about dropshipping at school. Immediately, the five had the idea of applying this sales model to a personal project. And they chose a naming that recalled a great passion that all five of them share: Harry Potter. Lumus Maxima – this is the name of the start-up they founded in November 2020 – is one of the most famous spells from the Hogwarts wizard. The project was entirely developed in smartworking. After a thorough market analysis, the five chose the sector of LED lamps because these were the most sold product online in 2020. The sales platform was created with the Shopify CMS thanks to the support of a law firm offering online advice. The site was published at the end of March and – in its first month on air – recorded important numbers: over 3500 euros of goods sold in just 30 days. Quite a success for these five very young dropshipping “wizards”!

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Giovanni Sapere
Born in October 1975, Editorial Director, expert in Communication and Marketing, I live happily outside the box, always looking at things from other perspectives. I love music and my great passions are technology, science and science fiction, fascinated by mysteries and archaeology, I believe that in the genius there is the explanation of human existence. I prefer to do great things to do things big.
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