• Advertising
  • Disclaimer
  • Code of ethics
  • Editorial
  • Editorial Staff
  • Work with us
  • Partner
NEWSSTAND
SUBSCRIBE
Monday, 6 February, 2023
The Patent
Patent Guru Orizzontale
  • News
    The Last of Us, the parasitic fungus in the series really exists

    The Last of Us, the parasitic fungus in the series really exists

    Audi Activesphere, augmented reality driving

    Audi Activesphere, augmented reality driving

    AMP Robotics, the future (and present) of recycling

    AMP Robotics, the future (and present) of recycling

    Trending Tags

    • inventions
    • Future
    • Maker
    • Experiments
  • Events
    Malaysia Technology Expo 2023 Goes Hybrid!

    Malaysia Technology Expo 2023 Goes Hybrid!

    MTE 2022: SDG International Innovation Awards & Expo

    MTE 2022: SDG International Innovation Awards & Expo

    MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

    MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

    Trending Tags

    • Patents
      • All
      • Building Construction
      • Chemistry and Metallurgy
      • Electricity
      • Human Requirements
      • Mechanical engineering
      • Norms
      • Physics
      • Prototypes
      • Regulation
      • Textiles and Paper
      • Transports
      The smartphone becomes a microscope with special lenses made in Italy

      The smartphone becomes a microscope with special lenses made in Italy

      The first recyclable wind blade

      The first recyclable wind blade

      SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

      SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

      Trending Tags

      • Startup
        • All
        • Stories of Innovation
        • Young Phenomena
        students start-up led lights

        5 high school students found a start-up company selling LED lights

        mini wind turbines

        Mini wind turbines that produce energy even without wind

        Thanos Tziatzioulis robotic arm

        Building a robotic arm at the age of 16: the feat of Thanos Tziatzioulis

        Trending Tags

        • Science
          • All
          • Archeology
          • Biology
          • Chemistry
          • Medicine
          • Space
          The Last of Us, the parasitic fungus in the series really exists

          The Last of Us, the parasitic fungus in the series really exists

          Is Poor Mental Health Common Nowadays?

          Is Poor Mental Health Common Nowadays?

          hydrogen molecules

          From Norway, the first turbine powered by zero CO2 emissions

          Trending Tags

          • Entertainment
            • All
            • Augmented Reality
            • Cinema
            • Fashion
            • Gaming
            • Music
            • Virtual Reality
            The Last of Us, the parasitic fungus in the series really exists

            The Last of Us, the parasitic fungus in the series really exists

            Augmented Reality and big brands, here’s who said yes to this technology

            Augmented Reality and big brands, here’s who said yes to this technology

            Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

            Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

            Trending Tags

            • Gadget
              “ES’, the multi-purpose camping solar panel

              “ES’, the multi-purpose camping solar panel

              How to easily and safe prepare a barbecue

              How to easily and safe prepare a barbecue

              Travelling with a portable mini washing machine – now you can!

              Travelling with a portable mini washing machine – now you can!

              Trending Tags

              • Tech
                • All
                • Ai
                • Home Automation
                • Information Technology
                • Mobile
                • Motors
                • Robotics
                • Web
                Audi Activesphere, augmented reality driving

                Audi Activesphere, augmented reality driving

                Etioca Miner, the taxi revolution

                Etioca Miner, the taxi revolution

                Ottobot Yeti, the autonomous delivery robot

                Ottobot Yeti, the autonomous delivery robot

                Trending Tags

                • Life
                  • All
                  • Environment
                  • Health
                  • Tourism
                  AMP Robotics, the future (and present) of recycling

                  AMP Robotics, the future (and present) of recycling

                  Is Poor Mental Health Common Nowadays?

                  Is Poor Mental Health Common Nowadays?

                  BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                  BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                  Trending Tags

                  • Eureka!
                    • All
                    • Inventions
                    • Inventors
                    • Stories
                    ChatGPT, the new frontier of machine learning

                    ChatGPT, the new frontier of machine learning

                    Living 140 years: HUNZA the longest-living people in the world.

                    Living 140 years: HUNZA the longest-living people in the world.

                    The smartphone becomes a microscope with special lenses made in Italy

                    The smartphone becomes a microscope with special lenses made in Italy

                    Trending Tags

                    • Makerstarts
                      The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                      The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                      Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                      Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                      On the hunt for genes, the scouting of MakerStarts between national and international events

                      On the hunt for genes, the scouting of MakerStarts between national and international events

                      Trending Tags

                      No Result
                      View All Result
                      The Patent
                      • News
                        The Last of Us, the parasitic fungus in the series really exists

                        The Last of Us, the parasitic fungus in the series really exists

                        Audi Activesphere, augmented reality driving

                        Audi Activesphere, augmented reality driving

                        AMP Robotics, the future (and present) of recycling

                        AMP Robotics, the future (and present) of recycling

                        Trending Tags

                        • inventions
                        • Future
                        • Maker
                        • Experiments
                      • Events
                        Malaysia Technology Expo 2023 Goes Hybrid!

                        Malaysia Technology Expo 2023 Goes Hybrid!

                        MTE 2022: SDG International Innovation Awards & Expo

                        MTE 2022: SDG International Innovation Awards & Expo

                        MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

                        MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

                        Trending Tags

                        • Patents
                          • All
                          • Building Construction
                          • Chemistry and Metallurgy
                          • Electricity
                          • Human Requirements
                          • Mechanical engineering
                          • Norms
                          • Physics
                          • Prototypes
                          • Regulation
                          • Textiles and Paper
                          • Transports
                          The smartphone becomes a microscope with special lenses made in Italy

                          The smartphone becomes a microscope with special lenses made in Italy

                          The first recyclable wind blade

                          The first recyclable wind blade

                          SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

                          SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

                          Trending Tags

                          • Startup
                            • All
                            • Stories of Innovation
                            • Young Phenomena
                            students start-up led lights

                            5 high school students found a start-up company selling LED lights

                            mini wind turbines

                            Mini wind turbines that produce energy even without wind

                            Thanos Tziatzioulis robotic arm

                            Building a robotic arm at the age of 16: the feat of Thanos Tziatzioulis

                            Trending Tags

                            • Science
                              • All
                              • Archeology
                              • Biology
                              • Chemistry
                              • Medicine
                              • Space
                              The Last of Us, the parasitic fungus in the series really exists

                              The Last of Us, the parasitic fungus in the series really exists

                              Is Poor Mental Health Common Nowadays?

                              Is Poor Mental Health Common Nowadays?

                              hydrogen molecules

                              From Norway, the first turbine powered by zero CO2 emissions

                              Trending Tags

                              • Entertainment
                                • All
                                • Augmented Reality
                                • Cinema
                                • Fashion
                                • Gaming
                                • Music
                                • Virtual Reality
                                The Last of Us, the parasitic fungus in the series really exists

                                The Last of Us, the parasitic fungus in the series really exists

                                Augmented Reality and big brands, here’s who said yes to this technology

                                Augmented Reality and big brands, here’s who said yes to this technology

                                Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

                                Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

                                Trending Tags

                                • Gadget
                                  “ES’, the multi-purpose camping solar panel

                                  “ES’, the multi-purpose camping solar panel

                                  How to easily and safe prepare a barbecue

                                  How to easily and safe prepare a barbecue

                                  Travelling with a portable mini washing machine – now you can!

                                  Travelling with a portable mini washing machine – now you can!

                                  Trending Tags

                                  • Tech
                                    • All
                                    • Ai
                                    • Home Automation
                                    • Information Technology
                                    • Mobile
                                    • Motors
                                    • Robotics
                                    • Web
                                    Audi Activesphere, augmented reality driving

                                    Audi Activesphere, augmented reality driving

                                    Etioca Miner, the taxi revolution

                                    Etioca Miner, the taxi revolution

                                    Ottobot Yeti, the autonomous delivery robot

                                    Ottobot Yeti, the autonomous delivery robot

                                    Trending Tags

                                    • Life
                                      • All
                                      • Environment
                                      • Health
                                      • Tourism
                                      AMP Robotics, the future (and present) of recycling

                                      AMP Robotics, the future (and present) of recycling

                                      Is Poor Mental Health Common Nowadays?

                                      Is Poor Mental Health Common Nowadays?

                                      BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                                      BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                                      Trending Tags

                                      • Eureka!
                                        • All
                                        • Inventions
                                        • Inventors
                                        • Stories
                                        ChatGPT, the new frontier of machine learning

                                        ChatGPT, the new frontier of machine learning

                                        Living 140 years: HUNZA the longest-living people in the world.

                                        Living 140 years: HUNZA the longest-living people in the world.

                                        The smartphone becomes a microscope with special lenses made in Italy

                                        The smartphone becomes a microscope with special lenses made in Italy

                                        Trending Tags

                                        • Makerstarts
                                          The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                                          The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                                          Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                                          Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                                          On the hunt for genes, the scouting of MakerStarts between national and international events

                                          On the hunt for genes, the scouting of MakerStarts between national and international events

                                          Trending Tags

                                          The Patent

                                          Newsstand

                                          Newsstand

                                          Newsstand

                                          Subscribe

                                          Abbonati

                                          Account

                                          Subscribe

                                          Menu

                                          Home Partnership

                                          Amplifying your IP team’s value through increased awareness and credibility

                                          editore by editore
                                          15 July 2020
                                          in Partnership
                                          3 min read
                                          2 0
                                          IP team value

                                          Camera zoom lens zooming in and out to focus a sharp image and to capture a photograph or video

                                          23
                                          SHARES
                                          176
                                          VIEWS
                                          Condividi su FacebookCondividi su Twitter

                                          Sophisticated businesses have recognized the value of IP for some time now. IBM, Intel and Microsoft, to name just a few, have made billions of dollars in licensing fees. Often in markets they have not even entered.

                                          Other businesses are likely to know that IP ownership is important, but not view it as the foundational, strategic assets the organization possesses. According to an extensive 2019 report from Growling WLG, “the vast majority of senior executives surveyed (93%) think IP is important to their business. Yet despite this, less than half (45%) include it in board-level decisions on a regular basis.”  C-Suite perceptions shape behaviors. 

                                          So, where is the disconnect? 

                                          IP executives have not done enough marketing regarding their role and value of IP within the organization or industry at large. That can be challenging to overcome given the culture of modesty and quiet competence that permeates the IP community. 

                                          But is this really a problem?

                                          IPWatchdog sees a need for increased communication of IP activities to shift the conversation away from negative views of patent and other IP activities . The Patent Invention Magazine views an increase in the value of IP communications as a benefit for the business and IP community. 

                                          Why?

                                          In-house IP teams at corporations, IP law firms and patent management organizations are not readily understood by the C-Suite of various businesses. The acquisition, management, licensing and sales of IP are often seen as murky activities.  IP executives should demonstrate their value and be viewed as industry thought leaders. If an executive of a corporate IP team, or outside IP counsel, can showcase to their how their IP strategy is preparing a business and its customers for success, then the C-Suite will take notice and leverage those communications at an even higher level. These are the kinds of activities that can protect industry market share and stock value.  Chances are your sales team may already leverage the fact that you own key patents to demonstrate your organization’s technology prowess, credibility and staying power. But that is not enough.

                                          An excellent way to increase the visibility and credibility of an IP executive and their team is to speak with the business, IP industry and trade media. As they gain positive coverage, they will increasingly be seen as industry thought leaders. And industry thought leaders are in demand, and their opinions are sought after by the C-Suite.

                                          So, how do you go about implementing an effective IP communications campaign? We will start to discuss that in future articles. 

                                          Edward Schauweker

                                          Tags: awarenessbusinesscredibilityfeesIPstrategiesvalue
                                          Share9Tweet6Share2Send

                                          Related Posts

                                          MTE 2022: SDG International Innovation Awards & Expo

                                          MTE 2022: SDG International Innovation Awards & Expo

                                          November 18, 2022

                                          Localizing the SDGs is an essential component of a successful pandemic recovery and return on a path capable of achieving...

                                          IIDC

                                          The Patent Magazine is media partner of IIDC Hong Kong

                                          April 9, 2021

                                          The Patent Magazine has signed a Memorandum of Understanding with IIDC, the Hong Kong International Invention and Design Competition Supporting...

                                          Barclays

                                          Barclays joins LOT Network and Open Invention Network Community

                                          February 19, 2021

                                          Barclays is the first major European bank to join LOT Network and Open Invention Network Community to oppose the abuse...

                                          nasr

                                          NASR and The Patent: the partnership gets underway

                                          February 16, 2021

                                          The Patent Magazine is official media partner of Nasr, the Lebanon National Association for science and research founded in 2004

                                          Search

                                          No Result
                                          View All Result

                                          Latest

                                          • The Last of Us, the parasitic fungus in the series really exists
                                          • Audi Activesphere, augmented reality driving
                                          • AMP Robotics, the future (and present) of recycling
                                          • “ES’, the multi-purpose camping solar panel
                                          • Etioca Miner, the taxi revolution

                                          Categories

                                          • Ai
                                          • Archeology
                                          • Augmented Reality
                                          • Biology
                                          • Building Construction
                                          • Chemistry
                                          • Chemistry and Metallurgy
                                          • Cinema
                                          • Crowdfunding
                                          • Electricity
                                          • Entertainment
                                          • Environment
                                          • Eureka!
                                          • Events
                                          • Fashion
                                          • Gadget
                                          • Gaming
                                          • Health
                                          • Home Automation
                                          • Human Requirements
                                          • Information Technology
                                          • Inventions
                                          • Inventors
                                          • Life
                                          • Makerstarts
                                          • Mechanical engineering
                                          • Medicine
                                          • Mobile
                                          • Most read news
                                          • Motors
                                          • Music
                                          • News
                                          • Norms
                                          • Partnership
                                          • Patents
                                          • Physics
                                          • Prototypes
                                          • Regulation
                                          • Robotics
                                          • Science
                                          • Space
                                          • Startup
                                          • Stories
                                          • Stories of Innovation
                                          • Tech
                                          • Textiles and Paper
                                          • Tourism
                                          • Transports
                                          • Uncategorized
                                          • Video Compilation
                                          • Virtual Reality
                                          • Web
                                          • Young Phenomena
                                          • Patents
                                          • Building Construction
                                          • Mechanical engineering
                                          • Physics
                                          • Electricity
                                          • Human Requirements
                                          • Transports
                                          • Chemistry and Metallurgy
                                          • Textiles and Paper
                                          • Regulation
                                          • Prototypes
                                          • Entertainment
                                          • Cinema
                                          • Gaming
                                          • Fashion
                                          • Music
                                          • Theater
                                          • Virtual Reality
                                          • Tech
                                          • Ai
                                          • Home Automation
                                          • Information Technology
                                          • Mobile
                                          • Robotics
                                          • Web
                                          • Motors
                                          • Science
                                          • Archeology
                                          • Biology
                                          • Chemistry
                                          • Medicine
                                          • Space
                                          • Eureka!
                                          • Inventors
                                          • Inventions
                                          • Stories
                                          • Life
                                          • Environment
                                          • Health
                                          • Tourism
                                          • Startup
                                          • Young Phenomena
                                          • Stories of Innovation
                                          • Events
                                          • News
                                          • Gadget
                                          • Startdown
                                          • Crowdfunding
                                          • Columns
                                          • Makerstarts
                                          Follow Us
                                          Facebook Linkedin Youtube

                                          The Patent ® Newspaper registered at the court of Salerno with n.42019. Editor-in-Chief Giovanni Sapere | Copyright 2019 © Creatiwa Studio S.r.l. Publisher | All rights reserved | For advertising: Creatiwa Studio Sr.l. Head office Via privata del Gonfalone 3, 20123 Milan | Registered office: Via Scavate Casse Rosse snc – 84131 Salerno | Tax code, VAT no. 05675660657 Registration with the Register of Companies of Salerno REA SA – 465001

                                          The Patent Magazine

                                          2019 The Patent ™ / Created by Creatiwa Studio

                                          Advertising / Work With Us / Contacti Us / Privacy Policy / Cookie Policy / Code of Ethics / Disclaimer / Editorial Staff / General Sales Conditions
                                          Advertising / Work With Us / Contact Us
                                          Privacy Policy / Cookie Policy / Code of Ethics / Disclaimer / Editorial Staff / General Sales Conditions
                                          No Result
                                          View All Result
                                          • News
                                          • Events
                                          • Patents
                                          • Startup
                                          • Science
                                          • Entertainment
                                          • Gadget
                                          • Tech
                                          • Life
                                          • Eureka!
                                          • Makerstarts
                                          • Advertising
                                          • Work with us
                                          • Code of ethics
                                          • Disclaimer
                                          • Editorial Staff
                                          • Editorial

                                          The Patent ® Newspaper registered at the court of Salerno with n.42019. Editor-in-Chief Giovanni Sapere | Copyright 2019 © Creatiwa Studio S.r.l. Publisher | All rights reserved | For advertising: Creatiwa Studio Sr.l. Head office Via privata del Gonfalone 3, 20123 Milan | Registered office: Via Scavate Casse Rosse snc – 84131 Salerno | Tax code, VAT no. 05675660657 Registration with the Register of Companies of Salerno REA SA – 465001

                                          Login to your account below

                                          Forgotten Password? Sign Up

                                          Fill the forms bellow to register

                                          All fields are required. Log In

                                          Retrieve your password

                                          Please enter your username or email address to reset your password.

                                          Log In
                                          This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
                                          Privacy & Cookies Policy

                                          Privacy Overview

                                          This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
                                          Necessary
                                          Always Enabled
                                          Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
                                          SAVE & ACCEPT