Airlite is an innovative “smog-eating” paint that purifies the air and transforms pollutants into salt molecules.
Have you ever dreamed of transforming the walls of your city into a natural air purifier? The dream of living in a pristine environment and breathing the same air in the city that you breathe in a forest is now closer thanks to Airlite. It is an innovative “smog-eating” solution capable of purifying the air of closed environments or large open spaces. The idea and the development of this technology were born from the meeting of Massimo Bernardoni, Antonio Cianci and Arun Jayadev. The three started in 2013 founding the start up Advanced Materials and now run a company with a turnover of 3.5 million euros. Airlite is the spearhead of the company. The product is applied to the walls like a normal powder coating. But it’s much more than just painting. Airlite neutralizes pollutants such as oxide and nitrogen dioxide up to 88.8%, bringing the air back to its pure state. All this is possible thanks to the action of the titanium dioxide present in the paint. This substance is activated in contact with light, both natural and artificial, and transforms the pollutants present in the air – nitrogen and sulphur oxides, benzene, formaldehyde and carbon monoxide – into molecules of inert salt. The salt creates an invisible protective film on the walls that reduces the amount of solar heat absorbed by buildings. In this way, Airlite saves up to 29% on the cost of air conditioning buildings and, at the same time, protects the environment with surprising results. An area of 100 square meters “painted” with Airlite reduces air pollution with the same efficacia of a forest of the same size.
Rome: the mural that with the paint that purifies the air like a forest
Airlite is a 100% green product, eco-sustainable and with a very low environmental impact. The paint is applied to all types of surfaces and is effective both indoors and outdoors. Precisely because of its versatility, the “smog-eating” paint has often been used to create works of art aimed at raising public awareness of environmental issues. The most famous case is “Hunting Pollution”, a huge mural of over one thousand square meters made by the non-profit organization Yourban2030 in Via del Porto Fluviale in Rome. The mural represents a tricolour heron, a species that is now endangered, while it goes hunting in a pool of water polluted by plastic and waste of all kinds. The work is a clear denunciation of the environmental problems that afflict the Planet and an invitation to fight (like the heron fighting for survival) against pollution. Thanks to Airlite, the mural itself contributes to this fight: it contributes to reducing the pollution of one of the busiest crossings in the capital and purifies the air as effectively as a forest of 30 trees. For this reason, the creators of the mural have defined it as a work of “regenerative street-art”: an excellent example of how technology, art and civil consciousness can contribute to the improvement of the society in which we live.