Startup was founded in Germany and combats toxicity and cyberbullying communities behind anonymous apps
Anonymous apps have been a gigantic success from 2012 to the present, just think of the boom in access recorded by ASKFM in 2012, one of the first sites that offered the possibility to ask questions anonymously. Incredible success at a high “price,” considering the very high number of teenagers who have chosen the path of suicide after being bullied and cyberbullied by anonymous commenters.
A repressed and toxic community exploits anonymity to say “what they think,” without restraint or ethics, generating reckless reactions in the increasingly fragile adolescents who, often, on the web seek affirmation and confrontation.
The solution, or rather the palliative, comes from a team of German developers making SLAY, the “positive” social network for teenagers.
Launched in 2022, in just a few days it topped the charts in iOS stores and immediately became trendy. 250 thousand registered users growing steadily, considering the success the app is also having in the UK.
What is the uniqueness of Slay? Apparently, the happiness that this is able to generate in users. By opening the app, it is possible to answer 12 questions to compliment other users based on their proposed photos and information, again anonymously. Likewise, through the Slay circuit, you receive compliments and encouragement from your friends who, in turn, may have decided to compliment you on something.
The app is completely devoid of direct messaging and does not offer the ability to ask questions or give comments not offered by the app, thus avoiding toxic comments and negative attitudes from undesirable elements.
The purpose of Slay is to generate a community with a positive content circuit, improving teenagers’ relationship with social apps by keeping out negative feelings and attitudes. The German app itself, not surprisingly, calls itself “the compliments app.” In terms of privacy and security, the team reassures everyone: “the app is safe, it will never sell or share personal data with third parties.”
The idea comes from the mind of Fabian Kamberi who, together with co-founders Jannis Ringwald and Stefan Quernhorst, inspired by his brothers’ negative experiences on social networks, decided to turn the social market around by inventing the positive app.Slay for the moment is only available in Germany, Austria, Switzerland, and the United Kingdom, but let’s keep our eyes open because it may soon appear on app stores worldwide.
Source : Wired.it
Photo : Pexels
Author : Alessandro Volpe