• Advertising
  • Disclaimer
  • Code of ethics
  • Editorial
  • Editorial Staff
  • Work with us
  • Partner
NEWSSTAND
SUBSCRIBE
Saturday, 28 January, 2023
The Patent
Patent Guru Orizzontale
  • News
    Etioca Miner, the taxi revolution

    Etioca Miner, the taxi revolution

    Ottobot Yeti, the autonomous delivery robot

    Ottobot Yeti, the autonomous delivery robot

    NAMELIX, THE INTELLIGENT NAME GENERATOR

    NAMELIX, THE INTELLIGENT NAME GENERATOR

    Trending Tags

    • inventions
    • Future
    • Maker
    • Experiments
  • Events
    Malaysia Technology Expo 2023 Goes Hybrid!

    Malaysia Technology Expo 2023 Goes Hybrid!

    MTE 2022: SDG International Innovation Awards & Expo

    MTE 2022: SDG International Innovation Awards & Expo

    MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

    MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

    Trending Tags

    • Patents
      • All
      • Building Construction
      • Chemistry and Metallurgy
      • Electricity
      • Human Requirements
      • Mechanical engineering
      • Norms
      • Physics
      • Prototypes
      • Regulation
      • Textiles and Paper
      • Transports
      The smartphone becomes a microscope with special lenses made in Italy

      The smartphone becomes a microscope with special lenses made in Italy

      The first recyclable wind blade

      The first recyclable wind blade

      SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

      SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

      Trending Tags

      • Startup
        • All
        • Stories of Innovation
        • Young Phenomena
        students start-up led lights

        5 high school students found a start-up company selling LED lights

        mini wind turbines

        Mini wind turbines that produce energy even without wind

        Thanos Tziatzioulis robotic arm

        Building a robotic arm at the age of 16: the feat of Thanos Tziatzioulis

        Trending Tags

        • Science
          • All
          • Archeology
          • Biology
          • Chemistry
          • Medicine
          • Space
          Is Poor Mental Health Common Nowadays?

          Is Poor Mental Health Common Nowadays?

          hydrogen molecules

          From Norway, the first turbine powered by zero CO2 emissions

          “Breathing” on Mars? Increasingly possible thanks to NASA

          “Breathing” on Mars? Increasingly possible thanks to NASA

          Trending Tags

          • Entertainment
            • All
            • Augmented Reality
            • Cinema
            • Fashion
            • Gaming
            • Music
            • Virtual Reality
            Augmented Reality and big brands, here’s who said yes to this technology

            Augmented Reality and big brands, here’s who said yes to this technology

            Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

            Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

            Can you imagine a banana as a game controller?

            Can you imagine a banana as a game controller?

            Trending Tags

            • Gadget
              How to easily and safe prepare a barbecue

              How to easily and safe prepare a barbecue

              Travelling with a portable mini washing machine – now you can!

              Travelling with a portable mini washing machine – now you can!

              TedPop tent camping roof car

              TedPop: the camping tent that fits on the roof of the car

              Trending Tags

              • Tech
                • All
                • Ai
                • Home Automation
                • Information Technology
                • Mobile
                • Motors
                • Robotics
                • Web
                Etioca Miner, the taxi revolution

                Etioca Miner, the taxi revolution

                Ottobot Yeti, the autonomous delivery robot

                Ottobot Yeti, the autonomous delivery robot

                NAMELIX, THE INTELLIGENT NAME GENERATOR

                NAMELIX, THE INTELLIGENT NAME GENERATOR

                Trending Tags

                • Life
                  • All
                  • Environment
                  • Health
                  • Tourism
                  Is Poor Mental Health Common Nowadays?

                  Is Poor Mental Health Common Nowadays?

                  BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                  BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                  Improving the education quality of STEM-based teaching in the schools

                  Improving the education quality of STEM-based teaching in the schools

                  Trending Tags

                  • Eureka!
                    • All
                    • Inventions
                    • Inventors
                    • Stories
                    ChatGPT, the new frontier of machine learning

                    ChatGPT, the new frontier of machine learning

                    Living 140 years: HUNZA the longest-living people in the world.

                    Living 140 years: HUNZA the longest-living people in the world.

                    The smartphone becomes a microscope with special lenses made in Italy

                    The smartphone becomes a microscope with special lenses made in Italy

                    Trending Tags

                    • Makerstarts
                      The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                      The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                      Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                      Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                      On the hunt for genes, the scouting of MakerStarts between national and international events

                      On the hunt for genes, the scouting of MakerStarts between national and international events

                      Trending Tags

                      No Result
                      View All Result
                      The Patent
                      • News
                        Etioca Miner, the taxi revolution

                        Etioca Miner, the taxi revolution

                        Ottobot Yeti, the autonomous delivery robot

                        Ottobot Yeti, the autonomous delivery robot

                        NAMELIX, THE INTELLIGENT NAME GENERATOR

                        NAMELIX, THE INTELLIGENT NAME GENERATOR

                        Trending Tags

                        • inventions
                        • Future
                        • Maker
                        • Experiments
                      • Events
                        Malaysia Technology Expo 2023 Goes Hybrid!

                        Malaysia Technology Expo 2023 Goes Hybrid!

                        MTE 2022: SDG International Innovation Awards & Expo

                        MTE 2022: SDG International Innovation Awards & Expo

                        MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

                        MTE 2022 SUSTAINABLE DEVELOPMENT GOALS INTERNATIONAL INNOVATION AWARDS; EXPO OPENS FOR AWARDS SUBMISSION

                        Trending Tags

                        • Patents
                          • All
                          • Building Construction
                          • Chemistry and Metallurgy
                          • Electricity
                          • Human Requirements
                          • Mechanical engineering
                          • Norms
                          • Physics
                          • Prototypes
                          • Regulation
                          • Textiles and Paper
                          • Transports
                          The smartphone becomes a microscope with special lenses made in Italy

                          The smartphone becomes a microscope with special lenses made in Italy

                          The first recyclable wind blade

                          The first recyclable wind blade

                          SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

                          SINGAPORE ACCEPTS INTERNATIONAL APPLICATIONS FILED IN CHINESE

                          Trending Tags

                          • Startup
                            • All
                            • Stories of Innovation
                            • Young Phenomena
                            students start-up led lights

                            5 high school students found a start-up company selling LED lights

                            mini wind turbines

                            Mini wind turbines that produce energy even without wind

                            Thanos Tziatzioulis robotic arm

                            Building a robotic arm at the age of 16: the feat of Thanos Tziatzioulis

                            Trending Tags

                            • Science
                              • All
                              • Archeology
                              • Biology
                              • Chemistry
                              • Medicine
                              • Space
                              Is Poor Mental Health Common Nowadays?

                              Is Poor Mental Health Common Nowadays?

                              hydrogen molecules

                              From Norway, the first turbine powered by zero CO2 emissions

                              “Breathing” on Mars? Increasingly possible thanks to NASA

                              “Breathing” on Mars? Increasingly possible thanks to NASA

                              Trending Tags

                              • Entertainment
                                • All
                                • Augmented Reality
                                • Cinema
                                • Fashion
                                • Gaming
                                • Music
                                • Virtual Reality
                                Augmented Reality and big brands, here’s who said yes to this technology

                                Augmented Reality and big brands, here’s who said yes to this technology

                                Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

                                Da Zero a 46: The story of Valentino Rossi in Augmented Reality from MoreGlobe AR Platform

                                Can you imagine a banana as a game controller?

                                Can you imagine a banana as a game controller?

                                Trending Tags

                                • Gadget
                                  How to easily and safe prepare a barbecue

                                  How to easily and safe prepare a barbecue

                                  Travelling with a portable mini washing machine – now you can!

                                  Travelling with a portable mini washing machine – now you can!

                                  TedPop tent camping roof car

                                  TedPop: the camping tent that fits on the roof of the car

                                  Trending Tags

                                  • Tech
                                    • All
                                    • Ai
                                    • Home Automation
                                    • Information Technology
                                    • Mobile
                                    • Motors
                                    • Robotics
                                    • Web
                                    Etioca Miner, the taxi revolution

                                    Etioca Miner, the taxi revolution

                                    Ottobot Yeti, the autonomous delivery robot

                                    Ottobot Yeti, the autonomous delivery robot

                                    NAMELIX, THE INTELLIGENT NAME GENERATOR

                                    NAMELIX, THE INTELLIGENT NAME GENERATOR

                                    Trending Tags

                                    • Life
                                      • All
                                      • Environment
                                      • Health
                                      • Tourism
                                      Is Poor Mental Health Common Nowadays?

                                      Is Poor Mental Health Common Nowadays?

                                      BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                                      BUILDING THE PLASTIC WASTE COLLECTION STATION AT UNIVERSITY: A CASE STUDY IN HANOI, VIETNAM

                                      Improving the education quality of STEM-based teaching in the schools

                                      Improving the education quality of STEM-based teaching in the schools

                                      Trending Tags

                                      • Eureka!
                                        • All
                                        • Inventions
                                        • Inventors
                                        • Stories
                                        ChatGPT, the new frontier of machine learning

                                        ChatGPT, the new frontier of machine learning

                                        Living 140 years: HUNZA the longest-living people in the world.

                                        Living 140 years: HUNZA the longest-living people in the world.

                                        The smartphone becomes a microscope with special lenses made in Italy

                                        The smartphone becomes a microscope with special lenses made in Italy

                                        Trending Tags

                                        • Makerstarts
                                          The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                                          The Italian project “MakerStarts” conquers the 47 ° salon of Inventions of Geneva

                                          Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                                          Inventions Geneva 2019, numbers on the rise for the salon with a thousand ideas

                                          On the hunt for genes, the scouting of MakerStarts between national and international events

                                          On the hunt for genes, the scouting of MakerStarts between national and international events

                                          Trending Tags

                                          The Patent

                                          Newsstand

                                          Newsstand

                                          Newsstand

                                          Subscribe

                                          Abbonati

                                          Account

                                          Subscribe

                                          Menu

                                          Home News

                                          Effective Positioning: Make Your IP Law Firm Compelling – Part III

                                          editore by editore
                                          26 August 2020
                                          in News, Norms, Partnership
                                          2 min read
                                          3 0
                                          Effective Positioning: Make Your IP Law Firm Compelling – Part III

                                          Gear repeating unit of mechanical watches depicted inside the human head It symbolizes the process of thinking, the emergence of ideas, decision-making and artificial intelligence.

                                          37
                                          SHARES
                                          283
                                          VIEWS
                                          Condividi su FacebookCondividi su Twitter

                                          In our previous article, we began to look for the differentiators that would allow an IP law firm to hone a unique and compelling position, with accompanying messages. We also viewed what some of the largest IP law firms were projecting as their core message.
                                          We also determined that their lack of a clear and compelling position provides their large, medium-sized and smaller competitors with an opportunity. The opportunity to easily connect with their key audiences and gain mindshare and market share.
                                          Let’s begin the process of putting together some of the pieces we have gathered so far, and begin to utilize them in our formula – a position = [what is your business] + [key differentiator(s) (that is true and you can prove)].
                                          If you are a large IP law firm, you may be guilty of this “big” language we saw in the examples we examined in our last article. You have an opportunity to effectively differentiate your services from your large competitors.
                                          For example:
                                          – ABC is the most respected intellectual property firm for companies in the health and medical device industries.
                                          – XYZ is the most experienced IP law firm in helping clients address international intellectual property issues affecting telecommunications, mobile devices, Apps and other communications technologies.
                                          – PDQ is the premier firm that serves entrepreneurial clients in attaining positions of strength through its IP law services that develop, build and leverage a tailored IP strategy.
                                          – JKL is the first choice in IP law firms for health science and IT companies in need of a partner that can guide them through the intellectual property landscape.
                                          These are a bit generic. Notice we did not speak to any unique tools or services that your firm might possess. You should address those in your positioning. Additional work will have to be done in honing your position in order to make your messaging resonate with your audience.
                                          However, the key audiences that the large IP law firms want to communicate with would inherently understand and find the previously-listed positions more compelling than what is currently being communicated to them.

                                          For smaller and mid-sized IP law firms, this is your opportunity to make larger firms appear impersonal, high-fee entities that are less likely to understand their clients’ business, technologies, etc.

                                          We examined the positioning and messaging used by 15 medium-sized and smaller IP law firms. The results were less painful, but most messages still primarily focused on the fact that they are an IP law firm. Only a few called out serious key differentiators within their positioning.
                                          Following are some examples of positioning for small and mid-sized IP law firms:
                                          – ABC is the most effective IP law firm for companies in need of IP strategy and portfolio development success in the molecular biology, cellular biology and genetics fields.
                                          – PDQ has the most knowledge and experience in helping security technology vendors build strong IP portfolios that deliver real protection and value.
                                          – Through its extensive knowledge of cloud and distributed computing IP issues, XYZ law firm enables its clients to effectively leverage their inventions and innovations to succeed.
                                          Once again, these examples are fairly generic, you will have to make your position more specific, unique and compelling.
                                          In our next article, we will help you develop messaging that can be used in your public relations and other marketing campaigns.

                                          Author: Edward Schauweker

                                          Tags: effective positioningIPlawpartnership
                                          Share15Tweet9Share3Send

                                          Related Posts

                                          Etioca Miner, the taxi revolution

                                          Etioca Miner, the taxi revolution

                                          January 24, 2023

                                          The innovative electric taxi with low fuel consumption and attractive all-Italian design is ready to conquer the market. Tripling investment...

                                          Ottobot Yeti, the autonomous delivery robot

                                          Ottobot Yeti, the autonomous delivery robot

                                          January 20, 2023

                                          Ottobot Yeti is a small loading platform capable of carrying out deliveries in full autonomy

                                          NAMELIX, THE INTELLIGENT NAME GENERATOR

                                          NAMELIX, THE INTELLIGENT NAME GENERATOR

                                          January 20, 2023

                                          From the creation of brand names to domain registration: discovering artificial intelligence that can do marketing Those who work in...

                                          The smartphone becomes a microscope with special lenses made in Italy

                                          The smartphone becomes a microscope with special lenses made in Italy

                                          November 18, 2022

                                          SmartMicroOptics, a startup born as a spin-off of the Italian Institute of Technology and led by Andrea Antonini, has designed...

                                          Search

                                          No Result
                                          View All Result

                                          Latest

                                          • Etioca Miner, the taxi revolution
                                          • Ottobot Yeti, the autonomous delivery robot
                                          • NAMELIX, THE INTELLIGENT NAME GENERATOR
                                          • ChatGPT, the new frontier of machine learning
                                          • Living 140 years: HUNZA the longest-living people in the world.

                                          Categories

                                          • Ai
                                          • Archeology
                                          • Augmented Reality
                                          • Biology
                                          • Building Construction
                                          • Chemistry
                                          • Chemistry and Metallurgy
                                          • Cinema
                                          • Crowdfunding
                                          • Electricity
                                          • Entertainment
                                          • Environment
                                          • Eureka!
                                          • Events
                                          • Fashion
                                          • Gadget
                                          • Gaming
                                          • Health
                                          • Home Automation
                                          • Human Requirements
                                          • Information Technology
                                          • Inventions
                                          • Inventors
                                          • Life
                                          • Makerstarts
                                          • Mechanical engineering
                                          • Medicine
                                          • Mobile
                                          • Most read news
                                          • Motors
                                          • Music
                                          • News
                                          • Norms
                                          • Partnership
                                          • Patents
                                          • Physics
                                          • Prototypes
                                          • Regulation
                                          • Robotics
                                          • Science
                                          • Space
                                          • Startup
                                          • Stories
                                          • Stories of Innovation
                                          • Tech
                                          • Textiles and Paper
                                          • Tourism
                                          • Transports
                                          • Uncategorized
                                          • Video Compilation
                                          • Virtual Reality
                                          • Web
                                          • Young Phenomena
                                          • Patents
                                          • Building Construction
                                          • Mechanical engineering
                                          • Physics
                                          • Electricity
                                          • Human Requirements
                                          • Transports
                                          • Chemistry and Metallurgy
                                          • Textiles and Paper
                                          • Regulation
                                          • Prototypes
                                          • Entertainment
                                          • Cinema
                                          • Gaming
                                          • Fashion
                                          • Music
                                          • Theater
                                          • Virtual Reality
                                          • Tech
                                          • Ai
                                          • Home Automation
                                          • Information Technology
                                          • Mobile
                                          • Robotics
                                          • Web
                                          • Motors
                                          • Science
                                          • Archeology
                                          • Biology
                                          • Chemistry
                                          • Medicine
                                          • Space
                                          • Eureka!
                                          • Inventors
                                          • Inventions
                                          • Stories
                                          • Life
                                          • Environment
                                          • Health
                                          • Tourism
                                          • Startup
                                          • Young Phenomena
                                          • Stories of Innovation
                                          • Events
                                          • News
                                          • Gadget
                                          • Startdown
                                          • Crowdfunding
                                          • Columns
                                          • Makerstarts
                                          Follow Us
                                          Facebook Linkedin Youtube

                                          The Patent ® Newspaper registered at the court of Salerno with n.42019. Editor-in-Chief Giovanni Sapere | Copyright 2019 © Creatiwa Studio S.r.l. Publisher | All rights reserved | For advertising: Creatiwa Studio Sr.l. Head office Via privata del Gonfalone 3, 20123 Milan | Registered office: Via Scavate Casse Rosse snc – 84131 Salerno | Tax code, VAT no. 05675660657 Registration with the Register of Companies of Salerno REA SA – 465001

                                          The Patent Magazine

                                          2019 The Patent ™ / Created by Creatiwa Studio

                                          Advertising / Work With Us / Contacti Us / Privacy Policy / Cookie Policy / Code of Ethics / Disclaimer / Editorial Staff / General Sales Conditions
                                          Advertising / Work With Us / Contact Us
                                          Privacy Policy / Cookie Policy / Code of Ethics / Disclaimer / Editorial Staff / General Sales Conditions
                                          No Result
                                          View All Result
                                          • News
                                          • Events
                                          • Patents
                                          • Startup
                                          • Science
                                          • Entertainment
                                          • Gadget
                                          • Tech
                                          • Life
                                          • Eureka!
                                          • Makerstarts
                                          • Advertising
                                          • Work with us
                                          • Code of ethics
                                          • Disclaimer
                                          • Editorial Staff
                                          • Editorial

                                          The Patent ® Newspaper registered at the court of Salerno with n.42019. Editor-in-Chief Giovanni Sapere | Copyright 2019 © Creatiwa Studio S.r.l. Publisher | All rights reserved | For advertising: Creatiwa Studio Sr.l. Head office Via privata del Gonfalone 3, 20123 Milan | Registered office: Via Scavate Casse Rosse snc – 84131 Salerno | Tax code, VAT no. 05675660657 Registration with the Register of Companies of Salerno REA SA – 465001

                                          Login to your account below

                                          Forgotten Password? Sign Up

                                          Fill the forms bellow to register

                                          All fields are required. Log In

                                          Retrieve your password

                                          Please enter your username or email address to reset your password.

                                          Log In
                                          This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
                                          Privacy & Cookies Policy

                                          Privacy Overview

                                          This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
                                          Necessary
                                          Always Enabled
                                          Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
                                          SAVE & ACCEPT