Cygames celebrated the anniversary of a video game with a spectacular flight of 1500 drones that formed an XXL QR Code in the sky over Shanghai: watch the video.
QR Codes – Quick Response Codes, a kind of barcode containing information that can be unlocked by framing the symbol with a smartphone – are nothing new. We’re used to seeing them on election posters, hotel brochures, advertising flyers and even menus at the local pizzeria. There is one place, however, where we are not used to seeing them at all: the sky. A few days ago, a giant QR code appeared in the sky, complete with a link to a website. The extraordinary event took place in Shanghai, China. The video game company Cygames celebrated the anniversary of one of its titles that is very popular in the East (the game ‘Princess Connect! Re: Dive’) with a spectacular flight of 1500 drones. The remotely controlled drones entertained the audience with spectacular aerobatics over the rooftops of Shanghai. At the end of the performance, the drones lined up to the millimetre to form a giant QR code in the sky over the Asian metropolis.
Chinese games and entertainment company Bilibili held a one year anniversary show in Shanghai for the mobile game Princess Connect! Re:Dive (Cygames).
1,500 drones took part in the show to celebrate the game having been out for one year in China. pic.twitter.com/u1GDTXnM6p— Daniel Ahmad (@ZhugeEX) April 18, 2021
The video of the QR Code drone in the sky of Shanghai
As well as being spectacular, Cygames’ XXL QR Code was also fully functional. Framing the symbol with their smartphones, the incredulous spectators “landed” on a web page from which they could directly download the video game celebrating its anniversary. The event organised by Cygames attracted the attention of tens of thousands of people and the images of the drones quickly went around the world. The organising company has not yet stated how many QR Code ‘frames’ there were. But we are sure that thousands of people pointed their smartphones at the sky to find out what was “hiding” behind the symbol that appeared in the skies over Shanghai. A marketing stunt as effective as it is spectacular!
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